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Case studies, analyses and notes from the real world.

Jun 20, 2026

Words matter, and how

The first seconds on a page decide whether the client gets what you sell, or bounces. How I rewrote the okNapoli hero so the message lands at once, with no ambiguity.

Note UXCopyLanding page

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Mar 6, 2026

okTicket Landing

Building an ultra-light B2B landing page from scratch by steering AI with meticulous prompts: from brief to Netlify-ready React/Vite/Tailwind code.

Case study AIProcessLanding page

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Mar 19, 2026

Apple Landing Pages

In-depth analysis of UX/UI patterns, responsive strategies and presentation modules of Apple's Logic Pro and MacBook Neo landing pages.

Analysis UI patternsLanding page

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Nov 30, 2024

Defensive UX: big companies' mistakes

Even big companies make glaring UX mistakes. The risks of skipping Defensive UX: real cases from Adobe, Apple and Microsoft, and practical fixes.

Article Defensive UXUsability

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